Advertisement

67 Cents

Agency Network: 
Published/Aired: 
October 2018

Description

A cacao farmer in the South makes only 67 euro cents per day. Fairtrade Belgium wanted to raise awareness for this global injustice. So we simply asked people: “How long would you work for 67 cents?”

Integrated advertisement created by BBDO, Belgium for Fairtrade, within the category: Finance.

Advertising Agency: Darwin BBDO, Beligum
Creative Director: Raf De Smet, Klaartje Galle
Art Director: Mathijs Bettens, Sebastiaan Dessaux
Copywriter: Bjorn Blockx
Graphic Design: François Radermecker
Strategic Planner: Kendy Smits
Account Team: Eva Maes, Taraneh Ataï Kachoui
Production Company: Static Films
Producer: Patrick Schepers
Director: Jeroen Willekens
Log in or register to post comments

Highest Rated

kleenex's picture

Solid concept.

kleenex
Activity Score 58141
Web Designer/Developer
Cold Cutz's picture

Nice, but the TV reminded me of this: https://www.youtube.com/watch?v=e-OWyodwbSA

Cold Cutz
Activity Score 7
kleenex's picture

Solid concept.

kleenex
Activity Score 58123
Web Designer/Developer
Advertisement
Featured Content

Latest Collections

Advertisement