67 Cents

Agency Network: 
October 2018


A cacao farmer in the South makes only 67 euro cents per day. Fairtrade Belgium wanted to raise awareness for this global injustice. So we simply asked people: “How long would you work for 67 cents?”

Integrated advertisement created by BBDO, Belgium for Fairtrade, within the category: Finance.

Advertising Agency: Darwin BBDO, Beligum
Creative Director: Raf De Smet, Klaartje Galle
Art Director: Mathijs Bettens, Sebastiaan Dessaux
Copywriter: Bjorn Blockx
Graphic Design: François Radermecker
Strategic Planner: Kendy Smits
Account Team: Eva Maes, Taraneh Ataï Kachoui
Production Company: Static Films
Producer: Patrick Schepers
Director: Jeroen Willekens
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Highest Rated

kleenex's picture

Solid concept.

Activity Score 58141
Web Designer/Developer
Cold Cutz's picture

Nice, but the TV reminded me of this:

Cold Cutz
Activity Score 7
kleenex's picture

Solid concept.

Activity Score 58123
Web Designer/Developer
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