HIV if dangerous if you don't know about it. The earlier the test is performed, the more chances to save one's life. We used metaphor to show that HIV is hidden in our everyday routine by showing burger with the circle saw blade — one has to be careful to detect it before harm is made.
This professional campaign titled 'Burger' was published in Ukraine in March, 2019. It was created for the brand: All-Ukrainian Network of People Living with HIV/AIDS, by ad agency: Tough Slate Design. This Print medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 3 years ago.
Creative Director: Dima Tsapko
Creative Group Head: Roman Davydyuk
Senior Art Directors: Lina Yakobchuk, Serhii Shakh
Art Director: Yaroslav Cherkunov
Copywriter: Dima Tsapko
Digital Artist: Roman Davydyuk