Airbag Alive Collection

Agency Network: 
Published/Aired: 
December 2021

Description

Motorcyclists are an extremely vulnerable group and their safety is one of the priorities of the Directorate General of Traffic. And the fact is that 1 out of every 4 deaths in traffic accidents so far this year involved a motorcyclist. Ogilvy Madrid's new campaign for the DGT puts the spotlight on the motorcycle airbag vest, a hitherto little-known and under-used garment that can reduce the injury rate among motorcyclists.

Integrated advertisement created by Ogilvy, Spain for DGT, within the categories: Automotive, Fashion, Public Interest, NGO, Transport.

Advertising Agency: Ogilvy, Madrid, Spain
Production Company: The Royal Production Company
Cco: Roberto Fara
Executive Creative Director: Chus Rasines
Creative Directors: Félix Carral, José Izaguirre
Creative Team: Lola Guillén, Luis Miguel Ábrego, Patricia Villarón
Account Director: Laura Roldán
Account Manager: Marta Diaz
Producer: Alberto Perez
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