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We Hold The Mirror Up To This World

Agency Network: 
Published/Aired: 
January 2020
Der Spiegel: We Hold The Mirror Up To This World
Der Spiegel: We Hold The Mirror Up To This World
Der Spiegel: We Hold The Mirror Up To This World
Der Spiegel: We Hold The Mirror Up To This World
Der Spiegel: We Hold The Mirror Up To This World
Der Spiegel: We Hold The Mirror Up To This World
Der Spiegel Integrated Ad - We Hold The Mirror Up To This World
Der Spiegel Integrated Ad - We Hold The Mirror Up To This World
Der Spiegel Integrated Ad - We Hold The Mirror Up To This World
Der Spiegel Integrated Ad - We Hold The Mirror Up To This World
Der Spiegel Integrated Ad - We Hold The Mirror Up To This World
Der Spiegel Integrated Ad - We Hold The Mirror Up To This World

Description

Climate: Hundreds of thousands of young people are fighting for climate protection. Millions of adults are against a speed limit.

Food waste: Every year people throw away 1.3 billion tons of food. 822 million people are starving.

Right-wing: The core of the party is playing down the right-wing members. The right-wing members are becoming the core of the party.

Soccer: The king of soccer rules the world. Emir Tamim rules soccer.

Trump: The US government is fueling fear of migrants. The US president is descended from immigrants.

War: Millions of people are fleeing war. Billions of euros are flowing in.

Integrated advertisement created by Serviceplan, Germany for Der Spiegel, within the category: Media.

Advertising Agency: Serviceplan, Hamburg, Germany
Management: Leif Johannsen, Patrick Matthiensen (creation), Lars Holling (consulting)
Consulting: Ann-Kathrin Frohloff, Lennard Bahr
Strategy: Sarah Perlick, Kathrin Kaufmann
Art Direction: Jonas Carstens-Juretzka, Sarah Mosbacher, Stefanie Hilker
Text: Nicolas Egeler, Max Seidler
Music production: 2WEI
Production: NHB
Producers: Christoph Köhler, Katrin Habermann
Director / Edit: Marc Hartmann
Agency holding: Alexander Schill, Vincent Schmidlin
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