The Brief: To establish the Spiegel as Germany’s best investigative political magazine.
Solution: The Spiegel magazine has the most substantiated analyses. We translate this unique journalistic quality into a fascinating visual: a big picture is created by numerous smaller pictures – which upon closer view provide all the details and background information.
Claim: A fine pen draws the more accurate picture.
This professional campaign titled 'Spitze Feder' was published in Germany in June, 2011. It was created for the brand: Der Spiegel, by ad agency: Jung von Matt. This Print medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 12 years ago.
Advertising Agency: Jung von Matt, Berlin, Germany