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Active Night - Morning Light

Agency Network: 
Published/Aired: 
October 2019

Description

Launching first-ever black yogurt, that was created with youth culture in mind, we needed a non-standard ecosystem. We looked at rave-ish culture and created a hypothesis: youngsters burning down on a dancefloor and need a light morning. «Active Night - Morning Light» was born. We built awareness with teaser posts, after - engaged with an insta-mask and influencers, activated (reached through promoted posts, influencers), and followed up with more branded content and walls bombing. KPIs were overreached up to 8 times, by using an unusual mix of influencers cultural moment was created and rounded up with a kind of sustainability

Integrated advertisement created by Isobar, Ukraine for Danone, within the category: Food.

Advertising Agency: Isobar Ukraine, Kyiv, Ukraine
Associative Creative Director: Anna Iemelianova
Creative Lead/Creative Copywriter: Yaroslav Lerman
Creative Copywriter: Nika Varlamova
Copywriter: Anastasiya Sochyvets
Designer: Denys Levadnyi
Designer: Miroslava Sherbak
Senior Account Manager: Daria Maslova
Production Manager: Anatoliy Mykolaychuk
Product Owner: Alexandra Badikova
Photographer: Theo Marker
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МашаХомякова's picture

amazing!

МашаХомякова
Activity Score 5
volodymyrbaranovsky's picture

pretty, pretty, pretty good!

volodymyrbaranovsky
Activity Score 9
СергейЗадко's picture

Cool project. Keep going!

СергейЗадко
Activity Score 9
ЕвгенийСуслов's picture

great team, great results, amazing cases :)

ЕвгенийСуслов
Activity Score 10
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