To launch the new yogurt “Corpos Danone” limited edition bottle collection we did the first Music Video LIVE on Facebook. One take, played LIVE, performed LIVE, recorded LIVE, directed LIVE, edited LIVE and we even incorporated Real Time fans comments on Facebook in the Music Video, in real time. The song celebrated the brand concept – When you love yourself you attract the best in life – and showed the designs and claims of the new bottles on the music video.
This professional campaign titled 'LIVE Music Video' was published in Portugal in May, 2017. It was created for the brand: Danone, by ad agency: Wunderman. This Content medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: Wunderman, Lisbon, Portugal
Creative Director: Luís Coelho
Art Directors: Tiago Pereira, Andreia Constantino, Dinamene Branco
Copywriter: Pedro Tomé
Additional Credits: Neon Media