Powered by Progress

Agency: Publicis


Mercedes-Benz EQ Power Technology: Let the progression takes the wheel. The demand for plug-in hybrid electric vehicles (PHEVs) in Thailand has grown significantly over the past few years. To catch up with tremendous market growth, Mercedes-Benz never stops improving and developing our technology from day one. However, there’s still no brand that can register PHEV more strongly in the market until now. So for us, apart from remembering the EQ Power Badge, our consumers need to understand the true meaning of what EQ Power stands for. We believe that progression can lead to perfection. That’s why we keep improving our vehicles and innovations all the time and the process is already well underway. To showcase that we are the brand that truly celebrates intelligent progression and stands on the side of it, we introduce our belief "Powered by Progress" with a human touch. Discover a story of a determined coffee shop owner who meticulously pays attention to every detail and never stops exploring for the best.

This professional campaign titled 'Powered by Progress' was published in Thailand in June, 2020. It was created for the brand: Mercedes-Benz, by ad agency: Publicis. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 3 years ago by Secretary: Kanokthip Chantana of The Leo Burnett Group Thailand.


Advertising Agency:

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