July 2020


Burger King offers flame-grilled burgers since 1954. That means several generations of people already know their flame-grilled burgers. But how to turn the younger generation into flame-grilled purists? Although life without fire would be unimaginable on Earth, on other planets things are a little bit different. In space, of course, you can't have any fire because there is no oxygen to sustain the combustion process. Long story short, flame-grill isn't possible in space! Rather than finding ways how to live on Mars, we are devoted to #whoppermission - Sorry, Mars! There is just no flame! We have created an idea of complete integrated campaign that invites public to, instead of trying to reach life in space, #stayhere on earth and enjoy flame-grilled whoppers. Campaign created by Ivan Josipović

Integrated advertisement created by University of Zagreb, Croatia for Burger King, within the category: Food.

Advertising School: University of Zagreb
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