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Published/Aired: 
May 2020
Budweiser: One In Six
Budweiser: One In Six
Budweiser: One In Six
Budweiser: One In Six
Budweiser: One In Six
Budweiser: One In Six
Budweiser Integrated Ad - One In Six
Budweiser Integrated Ad - One In Six
Budweiser Integrated Ad - One In Six
Budweiser Integrated Ad - One In Six
Budweiser Integrated Ad - One In Six
Budweiser Integrated Ad - One In Six

Description

One in six US workers is an immigrant. Historically, the Budweiser brand has catered to more of a conservative audience, one that has overlooked diversity. This 4th of July, in celebration of our shared heritage as a nation of immigrants, we will exchange 1 can in every 6 pack of Budweiser for one of the specially designed cans commemorating immigrants' success stories.​#freedomseekers #oneinsix

Integrated advertisement created by Savannah College of Art and Design, United States for Budweiser, within the category: Alcoholic Drinks.

Advertising School: Savannah College of Art and Design, Savannah, United States of America
Art Director: Vy Phan
Art Director: Remy James
Art Director: Van Pham
Copywriter: Alberto Cuadra
Copywriter: Hope Thomas
Copywriter: Sydney Solis
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