ADVERTISING

Description

Nowadays, most people are concerned about the quality of the food they consume in such a way that they regularly check the nutrition fact labels of the products in the supermarkets. Product's Nutrition Fact Labels will be used as advertising space to bring consciousness to the type of news people are consuming.

This student campaign titled 'The Blank Label' was published in United States in May, 2020. It was created for the brand: The New York Times, by ad school: Savannah College of Art and Design. This Experiential medium campaign is related to the Media and Public Interest, NGO industries and contains 4 media assets. It was submitted over 2 years ago by Art Director: Vy Phan of Student.

Credits

Advertising School: Savannah College of Art and Design, Savannah, United States of America
Art Director: Rashed Alsubaie
Art Director: Remy James
Art Director: Vy Phan
Art Director: Van Pham
Copywriter: Alberto Cuadra
Copywriter: Hope Thomas
Copywriter: Sydney Solis

ADVERTISING

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