Invisible Loneliness

Agency Network: 
November 2019


The last person to die in loneliness, the sculpture that exposes the isolation of the elderly. This initiative from BBK represents the launch of a campaign with different proposals to face this phenomenon The WHO defines loneliness as the epidemic of the XXI Century and considers it one of the main causes of the deterioration of the physical and mental health of the senior population. 16,6% of people older than 60 live alone, according to the UN. In the European Union the number is even higher, affecting 31,1% of senior European citizens. The sculpture, The last person to die in loneliness, was created by Ruben Orozco, a Mexican hyperrealist sculptor, in the image of Mercedes, an 89 year-old woman from Bilbao who faces this reality

Integrated advertisement created by LLYC, Spain for BBK, within the category: Finance.

Advertising Agency: LLYC, Madrid, Spain
Creative General Direction: David González Natal
Creative Direction: Julio Alonso Caballero
Strategic Planning: Pablo Hernández De Urrutia
Junior Strategic Planning: María Olivares Aires
Accounts And PR: Asier Sannio Ormazabal
PR Team: Pilar Torner, María Arocha
Graphic Designer: María García, Eugenia Mas
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