FC Zenit, the biggest football club in Russia, has launched a capsule collection for urban life.
The idea of the campaign is that the life of the new generation is a powerful stream of moments. One day spent with the urban youngsters turned into 20,000 photographs that caught Zenit FC x Karan Singh perfectly fitting into their fast paced life. A couple of months of handmade work and a thousand of the most cinematic moments have become a breathtaking stop-motion video. And the 20 most daring shots became the face of the collection.
Film advertisement created by Cherezchur, Russia for Zenit FC, within the categories: Fashion, Sports.
General Director (Zenit-Trade): Vladimir Terelyuk
Marketing Director (Zenit-Trade): Elena Myshko
Creative Director, Design Director (Cherezchur): Denis Baranov
Creative Director (Cherezchur): Mikhail Kotov
Creative Director (Cherezchur): Oleg Izosimov
Director (Directing Group SVET): Kirill Zotov
Director (Directing Group SVET): Daria Kuznetsova
Producer (Raise): Valeria Zingarevich
Location Manager (Raise): Maria Sytnik
Casting Manager (Raise): Maria Drukarova
Stylist: Cake Monste
Makeup Artist And Hair Stylist: Olga Vasilieva
Props Artist: Mikhail Domnin
Music: Roman Matukhin, Kirill Zotov
Video Color Correction: Andrey Khudyakov
Photo Retouching, Color Correction: Deonis Kiroshka