Agency Network: 
March 2009


Film advertisement created by Leo Burnett, Australia for WWF, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett Sydney, Australia
Executive Creative Directors: Andy DiLallo, Jay Benjamin
Copywriter: Gary Dawson
Executive Producer: Adrian Shapiro
Production Company: Plaza Films
Director: Nick Robertson
Producer: Kim Kirby
DOP: Earle Dresner
Editor: Danny Tait @ Tait Gallery
Post Production: Fuel
Music: Elliott Wheeler @ Turning Studios
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Saadi's picture

I like it. But if it wasn't for the title of the ad I wouldn't have gotten it.

Activity Score 53
Creative Director at Leo Burnett KSA
Jet Propulsion Lab's picture

Couldn't they have found a cylindrical-shaped building for crying out loud??? ; P
I'm sure this is an agency version (or director's cut), but it feels WAAAAY too long. Should've been a :60.
A simple, smart VO towards the end wouldn't kill the spot, either.

BTW, here in New York, the Empire State Building and a couple of others observed the event and went dark, but that was pretty much the extent of it. : (

Jet Propulsion Lab
Activity Score 10679
Guest's picture

I think its great.
Intriguing. Nice. Colorful, Happy. Peaceful.
Anybody knows a bit about semiotics or semantics?... How could we analyze the ad?

Guest's picture

love it. a happy ad for a great cause. great track too.

Guest's picture

Lots of fun, energy and positivity all beautifully handled. cute dog too!

Guest's picture

like,but can't get it

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