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Al Basama Al Beeiya Initiative (UAE Ecological Footprint)

Agency Network: 
Published/Aired: 
May 2010

Description

Brief: Highlight the concept of the Ecological Footprint, outline its constituents, call attention to its excessive size in the UAE and enumerate ways of reducing it.

Film advertisement created by AYA, United Arab Emirates for WWF, within the category: Public Interest, NGO.

Advertising Agency: AYA Middle East
Creative director: Kal Dreisziger
Copywriter: Kal Dreisziger
Director: Ben Falk
Producer: Phil Vanier
Production Company: Asylum Films
Post production / Animation: Asylum Films
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picopalqlea's picture

AAAAAAAAAAAAAH!
stupid flash....

picopalqlea
Activity Score 999
philippertl's picture

quite nice!

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

Geimima's picture

nice

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

kalpesh78's picture

Beautiful.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

brandingworthspreading's picture

Great work. I really want to grow awareness of how important it is for these general wellness campaigns to be global.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

brandingworthspreading's picture

Help me spread the message!

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

Temple's picture

So, they took the brief (footprint) and turned it into a, guess what, footprint. Please.

Temple
Activity Score 11341
Creative Director
Guest's picture

It was all recycled you door knob.....other ads use much more energy and resources, this was done with all of that in mind!!

Guest
Guest's picture

Good it make us realize how simple actions promote improvements in carbon footprint,
Such advertisement need to be displayed more often primarily in schools,colleges and in public places also through large advertisement hoardings.
The impact,awareness and participation of individuals would be tremendous.

Hope the same is easier done than said.

Bharath - Poyry Energy Ltd, Dubai

Guest
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