Agency Network: 
July 2017


We conducted an undercover experiment by attaching off-the-shelf sports performance measuring gadgets to a Cambodian woman who works in a sports garment factory. We measured heart rate, calories burned, temperature, ... to show how hard and in which conditions she works to make our sportswear.

Film advertisement created by Boondoggle, Belgium for Wereldsolidariteit, within the category: Public Interest, NGO.

Advertising Agency: Boondoggle, Leuven, Belgium
Executive Creative Director: Leon Jacobs
Creative Director: Merel Van den Broeck
Art Directors: Merel Van den Broeck, Jonas Marysse, Dirk Pierloot
Copywriter: Willem De Geyndt
Director: Edouard Valette
Production: Caviar Brussels
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kleenex's picture

Not bad.

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