Agency Network: 
Published/Aired: 
November 2021

Description

Limitations are in people's heads. Let's take them out of there and show them what they can do.

The Universidad Pontificia Bolivariana is one of the most important and innovative educational institutions in Colombia, which through the concept of Sin Límites (No Limits) invites people to believe that thanks to their talents and imagination they can go wherever they want. In this piece we made a connection between what might seem like a simple action and the result and impact it can have on the world, showing people how the institution's classrooms, workshops and laboratories and what people learn and do in them can become a door to universes where extraordinary things happen.

Film advertisement created by TBWA\, Colombia for Universidad Pontificia Bolivariana, within the category: Education.

Advertising Agency: TBWA\ Colombia, Bogotá, Colombia
Chief Executive Officer: Rafael Gómez
Creative Direction: David De Nicolás
Head Of Business: Esteban Viegas
Head Of Planning: Juan Felipe Charry
Copywriting: Esteban Rios
Art Direction: Diego Pinzón
Planning: María Fernanda Campuzano
Film Production: Macarena
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