Nagging Doubt - Home

Agency Network: 
October 2017


Our research showed 71% of people weren’t exactly sure what they were covered for after they bought insurance.

Meet ‘Nagging Doubt’. He’s the physical embodiment of our insurance worries – that little niggle at the back of our minds – and the ‘anti-hero’ in these ads for Swinton Insurance. He appears at the very moment in our adverts when people start to question their insurance, and is then ‘removed’ in a number of unconventional scenarios.

Alongside the strapline ‘Turn Nagging Doubt into nothing-to-worry about’, the character showcases Swinton’s ability to put the nation’s minds at ease, so customers feel more confident about their insurance decisions.

Film advertisement created by BJL, United Kingdom for Swinton Insurance, within the category: Finance.

Advertising Agency: BJL, Manchester, UK
Creative Directors: Richard Pearson, Karl Stones
Art Directors: Woody Woods, Faye Gibbon
Copywriters: Owen Evans, Emily Beech, David Forster
Designer: Liv McCarthy
Account Director: Katherine Murphy
Account Manager: Stephanie Wharton
Campaign Manager: Vii Vaghela
Agency Producer: Sarah Craven
Head of Planning: Tony Evans
Managing Partner: Jackie Holt
Production Company: Love Commercial Production Company
Director: Julian Pugsley
Producer: Finn James
Head of New Business: Matt Francis
Post-Production Company: Jam Films
Music: Felt Music
Composer: Hugo Goggin
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