Description
In the midst of a global crisis due to Covid-19, Peru is immersed in a political and social struggle that aggravates its situation. A context that worries its citizens and the Super toilet paper brand that, on this occasion, chose to send a strong message to society in its relaunch campaign.
In a category in which, with Golden Retrievers and babies, softness and tenderness are always communicated, in its spot the brand detaches itself from the most functional aspects of the product, to bet on an inspiring message that invites us to become aware of the importance of small and large acts to build the society that we all want.
This professional campaign titled 'Let's clean Peru' was published in Peru in February, 2021. It was created for the brand: Super, by ad agency: 121 Agency. This Film medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted about 3 years ago.
Credits
Advertising Agency: 121, Peru
CCO: Gonzalo Calmet
Creative Director: Lucas Bargen
Creative Team: Daniel Salazar, Hugo Benites
Account Director: María Andrea Correa
Account Supervisor: Diana Paz
Account Executive: Karina Pérez, Jocelyne Villafane
Producer: Monica Mendoza, Mariasela Castañeda
Director: Espíritu
Director: Jorge Carmona
Audio: Diego Dibos Soundlab
Responsible Client: Christian Marky
