In the midst of a global crisis due to Covid-19, Peru is immersed in a political and social struggle that aggravates its situation. A context that worries its citizens and the Super toilet paper brand that, on this occasion, chose to send a strong message to society in its relaunch campaign.
In a category in which, with Golden Retrievers and babies, softness and tenderness are always communicated, in its spot the brand detaches itself from the most functional aspects of the product, to bet on an inspiring message that invites us to become aware of the importance of small and large acts to build the society that we all want.
Film advertisement created by 121 Agency, Peru for Super, within the category: House, Garden.
CCO: Gonzalo Calmet
Creative Director: Lucas Bargen
Creative Team: Daniel Salazar, Hugo Benites
Account Director: María Andrea Correa
Account Supervisor: Diana Paz
Account Executive: Karina Pérez, Jocelyne Villafane
Producer: Monica Mendoza, Mariasela Castañeda
Director: Jorge Carmona
Audio: Diego Dibos Soundlab
Responsible Client: Christian Marky