Waterproof
Description
Film advertisement created by Y&R, Peru for Speed Stick, within the category: Health.
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: André Toledo, Gino Bernabé
Art Director: Natalia Iriarte
Agency Producers: Patricia De La Cuba, Michel Motte
Production: Cine 70
Director: Jorge Pablo Quiróz
Executive Producer: Paola Pastrana
Edition: Cine 70
Audio: Vinylo Sound
Music: Ricardo Núñez
Planner: Eduardo Grisolle
Acccount Supervisor: Carla Wilson
Account Executive: Renato Baracco
I absolutely love it! Nice use of tarp surfing and great music
And the song: http://www.youtube.com/watch?v=Z19zFlPah-o
This is really marginal. Could of easily been a :30 too.
Great idea, genius use of tarp surfing. There are many ads that use tarp surfing as a resource, not only Mountain Dew, but this is the best use of resource ever. To disqualify the ad because it makes use of the same resource others use is lame. Then all commercials showing football would be a copy of each other - tarp surfing is a practice like any other sport. How you use this practice is an idea.
Indeed, you are right.
Also I think this place seriously needs a moderator. There are tons of horrible and ignorant comments coming out from people around here.
[ ❤ ] www.davirus.mx
I completely agree with Farragut, tarp surfing is a sport nowadays and the concept used on this ad fits perfectly with the execution. Good work Y&R Lima.
Cool! Can't wait for the next Tarp Surfing spot to come out!
+++
"I love some things, and don't love some other things."
Stay away from water, and it's waterproof!
That's me!
http://resiseymilim.wordpress.com
yeah, i think it's nice twist with use of this particular sport discipline.
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