Agency Network: 
March 2011


Film advertisement created by Fred & Farid, France for Société Générale, within the category: Public Interest, NGO.

Advertising Agency: Fred & Farid, Paris, France
Creative Directors: Fred & Farid
Account Supervisors: Frederic Raillard, Farid Mokart, Emmanuel Ferry
Account Managers: Eudes Jover, Marine Ravinet
Agency Producers: Michel Moniot, Thibault du Moulin
Director: Frédéric Planchon
Director of Photography: Patrick Duroux
Production Company: Irène
Producer: Guillaume de Barry
Music Artist / Title: Gustavo Santaolalla « Apertura »
Montage: Sam Rice-Edwards
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jackmancer2017's picture

You see stories which don't tell a lot in itself (in detail) but in whole it's about that team spirit :) I really like this - makes you feel good and says something about this "Société Générale".

Hahalexander's picture

there's already hundreds of these types of ads made I don't get how this makes an impression on you

Activity Score 140
Sint-Lucas Visual Arts
Reality Check's picture

Good ad but not a great one.

Reality Check
Activity Score 2545
Temple's picture

agree with reality check

Activity Score 11339
Creative Director
Corbeen's picture

it is the hypocrisy that bothers me, otherwise is well done.. come on guys? a public demonstration and a bank? where do u live on mars?

Activity Score 1089
sweetfiasco's picture

Right on, Corbeen. Draws you into its emotional vignettes ...until you realize they're meant to represent the spirit for Societe Generale.:). Ha. What do youngsters frolicking around a fountain have to do with team spirit?

Activity Score 7
AdBuzzer's picture

Is this some internal movie for HR department? Come on, who cares if Societe Generale supports team spirit? It's not a real benefit to communicate to the potential customers. Apart from that, it's a pretty good film to watch - the soundtrack is nicely matched with the takes.

Activity Score 1172
Marketing Manager |

ManamaChris's picture

I like the first part, I wish they stick to it. The color and characters of the last part encourage confusions among other..

Activity Score 18
Copywriter at Manama, Kingdom of Bahrain
tytpol's picture

Nothing special this time. But new Wrangler rocks!

Activity Score 777
Copywriter |

Thisaru De's picture

There are no lot of detail. but idea is clear. good work. I really like this

Thisaru De
Activity Score 14
Graphic Designer at National Institue of Business Management
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