Why Not Make It 2.0?

Agency Network: 
Published/Aired: 
May 2021

Description

Clear 2.0 is a light-tasting low-calorie beer that lets you make the most of cottage weekends, BBQs, and just hanging out in the yard with friends. The campaign embraces the name, leaning into the idea of 2.0ing whatever you’re doing - in this case a game of Cornhole. The spot shows the game getting increasingly more impressive while posing the question “Why not make it 2.0?”

Film advertisement created by One Twenty Three West, Canada for Sleeman, within the category: Alcoholic Drinks.

Advertising Agency: One Twenty Three West, Vancouver, Canada
Client: Dana Brochu
Art Director: John Larigakis
Copywriter: Addie Gillespie
Creative Director: Pierre Chan
Client Services Director: Caroline Howson
Producer: Natasha Lakhani
Production Company: Scouts Honour
Director: Chris Woods
Producer: Matthew MacLennan
DoP: Trent Opalach
Editing Company: Post Pro Media
Editor: Don Macdonnell
Post Production: Alter Ego
Colourist: Conor Fisher
Colourist Assistant: Samantha Omand
Lead Online Artist: Joel Osis
Vfx: Joel Osis
Vfx: Eric Parrella
Vfx: Sebastian Boros
Vfx: Saba Zahir
Vfx: Darren Achim
Online Assistant: Jacob Hussey
Producer: Pallavi Joshi-Firby
Photographer: Clinton Hussey
Audio Production: Murmur Audio
Audio Director: Roger Harris
Audio Engineer: Eric Mosher
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