Royal Dutch Guide Dog Foundation

The World of Roland

Agency: Selmore


A buddy dog helps you deal with traumas from the past, so you can be there for your kids in the present.

This professional campaign titled 'The World of Roland' was published in Netherlands in May, 2021. It was created for the brand: Royal Dutch Guide Dog Foundation, by ad agency: Selmore. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 3 years ago by Creative | Copywriter: Sam De Greef of Selmore Creative Agency.


Advertising Agency: Selmore, Amsterdam, Netherlands
Animation Studio: Colorbleed
Soundstudio: Soundcircus
Creative: Sam De Greef
Creative: Sanne Lemmen
Creative Director: Jakko Achterberg
Creative Director: Niels Westra
Producer: Hanneke Kampschreur
Account: Hanneke Kampschreur
Strategy Planner: Moniek Van Westerop
Client Responsible: Monique Velten
Client Responsible: Ingrid Oosterveen
Client Responsible: Eveline Lentz-Mulder
Director: Roy Nieterau
Director: Tom Hankins
Producer: Hert Zollner
Art Director: Tom Hankins
Animation Director: Roy Nieterau
Concept Artist: Joeri Lefévre
Concept Artist: Audrey Arts
Storyboard Artist: Raoul Rijkers
Asset Build: Alex Van Der Aa
Asset Build: Erwin Dumoulin
Asset Build: Nick Rutten
Character Modeling: Bruno Saber
Character Modeling: Rodrigo Reis
Character Modeling: Ronny Van Kuijk
Rigging: Danilo Pinero
Rigging: Glauber Belo
Rigging: Saul Almeida
Simulation & 
technical Animation: Sander Bultman
Simulation & 
technical Animation: Andrea Parisella
Animation: Danny Vos
Animation: Rodrigo Reinoso
Animation: Roy Nieterau
Look Development: Alex Van Der Aa
Look Development: Nick Rutten
Look Development: Audrey Arts
Look Development: Tom Hankins
Lighting, Rendering & Compositing: Alex Van Der Aa
Lighting, Rendering & Compositing: Tom Hankins
Lighting, Rendering & Compositing: Nick Rutten
Music: Jorrit Kleijnen, Marijn Van Der Meer / HAEVN
Soundtechnician: Kees Kroot


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