The Power of Belief: New Innings

Campaign
Agency Network: 
Published/Aired: 
September 2021

Description

‘New Innings’ tells the story of how’s Sky’s partnership with the England and Wales Cricket Board (ECB) allows all children the opportunity to play cricket. Sky has invested in a programme called Dynamos Cricket Intros which is a scheme giving eight sessions of free cricket lessons in certain areas - and in the film we hear the story of Prisha Patel told by her mother. England cricket legend Ebony Rainford Brent also shares how Sky’s brand promise Believe in Better is brought to life through this initiative.

Film advertisement created by EveryFriday, United Kingdom for SKY, within the category: Media.

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