Lakrids by Bulow

Share it with a hater

Agency: &Co


It has come to our attention that most people around the world think they hate liquorice, but we believe LAKRIDS BY BÜLOW can change their minds. So, we offer anyone a free liquorice sample if they promise to share it with someone who hates it.
It’s not the perfect plan. We have calculated that it will take 412 years, and 292 days to make the world love liquorice this way. But it’s the best plan we have right now.
Sign up for a free sample at and #ShareItWithAHater

This professional campaign titled 'Share it with a hater' was published in Denmark in October, 2021. It was created for the brand: Lakrids by Bulow, by ad agency: &Co. This Film medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted over 2 years ago by Head of Group Communications & PR: Sidsel of &Co. / NoA.


Advertising Agency: &Co., Copenhagen, Denmark
Creative Director: Robert Cerkez
Creative Lead / Copywriter: Johan Køhler
Art Director: Olivia Muus
Strategic Planner: Helle Julin
Client Director: Anne Højby
Account Manager: Mathilde Steen
Brand Activation: Emil Towity
Director: Peter Harton
Producer: Lene Meyer
DoP: Niels Thastum
Gaffer: Tobias Juhl
Set-designer: Lasse Vejby
Styling: Jane Whittaker
Editor: Ole Krogstad
Sound Design: Ole Krogstad
Grading: Mikael Balle


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