Ronseal Apology

Agency Network: 
April 2015


Ronseal’s world famous strapline ‘Does Exactly What It Says On The Tin', has been scrutinised across social networks recently, because in the 21 years since their line was launched, their products now don't always come in a 'tin'. So it’s time to drop it. And instead, live up to the honesty of the line and start doing exactly what we say.

Film advertisement created by BJL, United Kingdom for Ronseal, within the category: House, Garden.

Advertising Agency: BJL, Manchester, UK
Art Director: Richard Pearson
Copywriter: Karl Stones
Group Account Director: Helen Worsey
Account Manager: Ed Vaughan-Hughes
Campaign Manager: Tarryn Farnworth
Director: David Schofield
Producer: Dave Birchall
Director Of Photography: Aidy Peckitt
Production Company: Mob Films
Post-Production: Bark & Bite
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kleenex's picture


Activity Score 58791
Web Designer/Developer
blisteringbarnacles's picture

This would be so epic, if they called out the users who actually groused about this.

Activity Score 289
damnson's picture

"Makes absolute sense."

Activity Score 11517
Copywriter |

An axe murderer of ads.

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