For three minutes ten seconds we took over a full ad break, showing an ordinary guy in an ordinary garden, using Ronseal One Coat Fencelife to paint his garden fence.
On the eve of the biggest DIY Bank Holiday of the year, the #RonsealAdBreak reminds viewers of the full realities of DIY. Demonstrating that when you just want to get it over and done with, your first port of call should be Ronseal. After all their famous strapline is, 'it does exactly what it says on the tin'.
This professional campaign titled '#RonsealAdBreak' was published in United Kingdom in May, 2016. It was created for the brand: Ronseal, by ad agency: BJL. This Film medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted about 6 years ago.
Advertising Agency: BJL, Manchester, UK
Creative Directors: Richard Pearson, Karl Stones
Account Directors: Helen Worsey, Jenna Livesey
Senior Account Manager: Ed Vaughan-Hughes
Senior Account Executive: Robert Ellen
Senior Campaign Manager: Tarryn Farnworth
PR Director: Julie Chadwick
PR Group Account Director: Rebecca Hardy
Social Media Managers: Hannah Newbould, Connor Jones, Caroline Gibson
Production Company: Mob Film
Director: David Schofield
Producer: Phil Kerr