ADVERTISING

Ishanya Home Decor

Shoes, Manicure, Haircut

Agency: Xebec

Description

Taking the thought of domestic violence forward, we came up with an idea where shouting was a fashion even when smallest hiccups arose. Taking situations such as a shoe-bite while wearing shoes, a small prick while getting the manicure or a little cut while getting the hairdo. These are the negligible situations of pain (rather painless) where it doesn't call for a shout. Our idea was to bring shout into fashion even when such smallest things happened so that women made themselves heard during domestic violence.

This professional campaign titled 'Shoes, Manicure, Haircut' was published in India in December, 2014. It was created for the brand: Ishanya Home Decor, by ad agency: Xebec. This Print medium campaign is related to the Retail Services industry and contains 3 media assets. It was submitted over 7 years ago.

Credits

Advertising Agency: Xebec Communications, Pune, India
Creative Director: Ashish Sadare
Art Directors: Ashish Sadare, Vijay Kumbhar
Copywriter: Ameet Joshi
Illustrator: Vijay Kumbhar

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