Agency Network: 
August 2021


For Rogers Ignite Entertainment - a product that searches all of your streaming services and cable channels instantly - agency Theo developed a campaign that playfully acknowledges how much time people spend looking for something to watch rather than watching it. In the surreal 30-second spot, the search for content is depicted as a never-ending maze of entertainment, made all the more challenging to navigate by the familiar appearance of impatient family members. Positioning Ignite Entertainment as an escape from the maze of streaming menus, the spot highlights how the product helps consumers spend less time searching.

Film advertisement created by Theo, Canada for Rogers Ignite Entertainment, within the category: Media.

Advertising Agency: Theo, Toronto, Canada
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