Samsung partners w/ 88rising to celebrate Asian music + f...

Agency: IPG


Music is a feeling and experience that brings people together. In collaboration with 88 Rising, we set out to bring fans closer to the music and artists they love, and build community around the rising force that is culturally inspired music with Asian-American heritage and the role of these voices in music culture. Tapping into 88 Rising’s unique collection of talent, Samsung will introduce an opportunity for super fans to influence the music video content for the release of three new tracks by rising female artists, as part of a special visual album, and the popular Head In the Clouds 3 music festival. Each music video will be shot entirely with a Samsung Galaxy device and released via a roll out starting mid-September.

This professional campaign titled 'Samsung partners w/ 88rising to celebrate Asian music + f...' was published in United States in September, 2021. It was created for the brand: Samsung, by ad agency: IPG. This Digital medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted over 2 years ago by Senior Director, PR : Melanie Mahaffey of R/GA.


Advertising Agency: R/GA , New York, United States of America

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