Other snack brands might view getting consumers' hands dirty while eating their products as a bad thing, but that is not what RI-O, the snack brand that focuses on its intense flavorful snacks, had in mind. RI-O enters the packaged snacks market and introduces itself to its young target group through a series of online films with unreasonable storylines to emphasise the unreasonably intense flavor it has to offer. At the same time, RI-O sets up a new standard that good tasting snacks will get your hand messy and that's a good thing.
Film advertisement created by CJ WORX, Thailand for RI-O, within the category: Confectionery, Snacks.
Chief Creative Officer: Saharath Sawadatikom
Creative Director: Kulthavach Kultanan
Art Director: Pathrawee Homkanjan
Copywriter: Peera Vorapreechapanich
Agency Producer: Sasanan Indrapiromkul
Account Executive: Nanchaya Toatong
Production House: Factory01
Director: Wuthisak Anarnkaporn