Real Sociedad de Fútbol

Back in Europe

Agency: Dimension


“We´ll make it tough for you” is the new campaign for Real Sociedad on its return to UEFA Europe League.
Imagine an international commentator broadcasting a match where plays Barrenetxea, Zubimendi, Illarramendi, Ahien, Gorosabel… Complicated right?
So, under this insight Dimension has launched this campaign where we can see the difficulty of the commentators to pronounce properly the Basque names of Real Sociedad players.
A campaign that, through humor, appeals to the feeling of pride and belonging.
Tutorials, by degree of difficulty, accompany the spots.

This professional campaign titled 'Back in Europe' was published in Spain in October, 2020. It was created for the brand: Real Sociedad de Fútbol, by ad agency: Dimension. This Digital medium campaign is related to the Sports industry and contains 4 media assets. It was submitted about 3 years ago by Jon Martija of Dimensión.


Advertising Agency: Dimensión, Donostia / San Sebastián, Spain
Creative Team: Ioritz Sasiain, Luis Villanueva, Paco Cabrera, Iñaki Huegun, Alex Hughes
Producer: Natxo Escobar
Editor: Maddi Urretabizkaia
Account Director: Álvaro Olaverria
Client: Andoni Iraola, Luis Arconada


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