Hard to explain, easy to understand

Agency Network: 
January 2022


In 2020, Renault launched the E-Tech label, which brings together the brand's electric and hybrid engines. Renault drew on its expertise in Formula 1 and its 12 years of experience in electric motors to develop this cutting-edge technology, which offers unrivalled driving pleasure.
In line with the first campaign for the E-Tech range, the film highlights the people who are at the heart of the development of this technology: Renault engineers.

The campaign is based on the observation that it is not easy to explain in a clear and simple way how a cutting-edge technology works. To try it is to immediately understand the benefits.

We follow the daily life of a Renault engineer in charge of developing E-Tech hybrid technology.
Although he is passionate about his work, he finds it difficult to explain it to those around him. And in the end, a demonstration is better than a long explanation.

Film advertisement created by Publicis Conseil, France for Renault E-Tech, within the category: Automotive.

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