Agency Network: 
October 2021


Proani, a family pet food company with more than 40 years in the Bolivian market, asked us to do a brand campaign after 15 years without communicating anything. We were inspired by the most important hacker in the world to create Perronymous, who sends a teaser message to society to end the concept of "pets". Through a high-pitched beep used by dog ​​trainers, we get their attention at home, to prepare them for the revolution.

Film advertisement created by Humano, Bolivia for Proani, within the category: Pets.

Advertising Agency: Humano, Santa Cruz de la Sierra , Bolivia (Plurinational State of)
Chief Creative Officer & Partner: Ferju Cuevas
Creative Director & Partner: Rodsel Ticona
Head Of Art: Uber Gutiérrez
Copywriter: Ferju Cuevas
Account Executive: Cecilia Delgadillo
Client: Alejandro Arce
Director: Fernando Leanza
DoP: Ytalo Cabruja
Production House: Cabruja Films
Post Production: José Antonio Cabruja
Producer: Pao R. Unzueta
Colorgrading: José Antonio Cabruja
Sound Design: Suena Polenta
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