October 20 is International Pronouns Day. To celebrate, Lyft is launching an awareness campaign in partnership with several LGBTQ+ artists. Each artist created license plates featuring custom art and the artist’s personal pronouns. The “Pronoun Plates'' designs reflect the artists’ relationships with their own pronouns. The campaign includes short films with a few of the artists discussing their designs and telling their own stories.
This professional campaign titled 'Pronoun Plates' was published in United States in October, 2021. It was created for the brand: Lyft, by ad agency: GUT. This Integrated medium campaign is related to the Professional Services industry and contains 4 media assets. It was submitted about 2 years ago.
Advertising Agency: GUT
Artists: Theo Grimes, Zipeng Zhu, Shanée Benjamin, Mich Miller, Melita Tirado, Olivia M Healy, Bàrbara Alca, Milo Wren, Spencer Ashley