Agency Network: 
June 2017


SuperSauce. An undercover sauce based on an idea that sounds silly but works like crazy: eat more vegetables with vegetables. The ingredients are disguised as superheroes on the package design. Making the bottles look more attractive to the underage target group and avoid them finding out about the contents.

Film advertisement created by JWT, Netherlands for Plus Supermarket, within the category: Food.

Advertising Agency: JWT, Amsterdam, Netherlands
Executive Creative Directors: Bas Korsten, Marcel Hartog
Creatives: Gabriela Nouws, Leon Ragetlie
Food Creative: Robbie Postma
Copywriters: Marcel Hartog, Leon Ragetile
Art Directors: Güney Soykan, Gabriela Nouws
Designers: Ronald Mica, Robert Harrisson, Madelon Brakenhoff
Connection Strategist: Angelique Schreuders
Editor: Tim Arnold
Agency Producers: Martijn Pots, Marloes van den Berg, Mariska Fransen, Charlene Thomas
Business Director: Budi Gonzales de Chaves
Director: Harro van Schoonhoven
DOP: Jelle Mulder
Producer: Thomas Rohde
Production Company: Pink Rabbit
Sound: Robin Schlösser
PR: Jessica Hartley
Client: Bas Snetselaar, Rob Claassens
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kleenex's picture

Nice looking bottles.

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