To promote the Lego Fan Weekend in Paredes de Coura, we created an Instagram page where we followed the journey of a group of construction Lego Figures (50 cm tal) from Denmark to Paredes de Coura, showing the world the places they visited, the people they met and the activities they did.
This professional campaign titled 'Le’go to Portugal' was published in Portugal in June, 2017. It was created for the brand: Municipio de Paredes de Coura, by ad agency: Creation. This Digital medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted over 6 years ago.
Advertising Agency: Creation, Lisbon, Portugal
Creative Director: Rui Simões
Art Director: Alexandre Meneses
Copywriter: Ruben de Barros
Strategist: João Maia Dias
Photographer: Guilherme Fernandes