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Perspectives

Agency Network: 
Published/Aired: 
August 2018

Description

“Perspectives” is a mobile campaign developed using a unique digital storytelling tool that allows viewers to experience dual video perspectives simultaneously – simply by rotating their phones.

"Perspectives" is the story of a teenager divided into two parallel timelines in which the user can choose one to follow. The one side of the story, the cyberbullying is taking place at school. When the phone is twisted, the alternative scenario shows the teenager at home, where you can gradually see changes in his behavior as a result of the situation he is going through. The story has two different endings depending on the user (adults or kids) with a call of action for adults to read the signs of cyberbully from teenagers and also encourage the victims to ask adults for help.

Film advertisement created by Wunderman, Argentina for Movistar, within the category: Electronics, Technology.

Advertising Agency: Wunderman, Buenos Aires, Argentina
Wunderman Latam Executive Creative Directors: Sebastián Tarazaga, Dany Minaker
Creative Directors: Matias Martty, Juan Calvo
Copywriter: Leonardo Arnelli
Web Design: Valeria Diaz, Marcos Bazterrica
Copywriter Social Media: Nicolas Demichelle
Art Director Social Media: Francisco Cerrutti
Head of Production: Laura Martínez
IT Director: Francisco Facal
Project Manager: Bárbara Laffue
Lead Developer: Javier Corra
Client Service Directors: Fabiana Antonelli, Belen Yusso
Account Director: Maria Jazhal
Account Executive: Paula Torres
Production Company: James Champ
Director: Martin Donozo
Executive Producers: Jose Arnal, Adrian Aspani
Producer: Marco Pilosio
DOP: Daniel Ortega
Editor: Sebastian Mega
Post-production Coordinator: Luis Staffolani
Music: Italians do it better
Sound: Porta Estudio
Advertiser Supervisors: Romina Martinez Battista, Almendra Ogdon, Florencia Panizoni, Agustina Iparraguirre, Matias Infantino
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