Unforgettable Lights

Agency: VMLY&R


Chile's Movistar Arena turned its lights back on for a good cause.
Every year during October, Movistar strengthens its efforts to raise awareness about Breast Cancer and the importance of self-examination and early detection. After months with its lights turned off due to the current context; the Movistar Arena turned on its dome lights again to show the breast self-examination movements practically and effectively. The action included tips and tools for its execution and information about the disease.

This professional campaign titled 'Unforgettable Lights' was published in Chile in October, 2020. It was created for the brand: Movistar, by ad agency: VMLY&R. This Experiential medium campaign is related to the Electronics, Technology, Health, and Public Interest industries and contains 1 media asset. It was submitted over 3 years ago by Creative Director: Rafael Pabón Rojas of VMLY&R.


Advertising Agency: VMLY&R , Santiago, Chile

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