Every day millions of stickers of cats and dogs are shared on Whatsapp (the third most used social network in the world) while hundreds of them are waiting in shelters to be adopted.
To raise awareness about abandoned pets, DOG PACK Foundation created with the support of Movistar and VMLY&R: DOGPACKS, the first WhatsApp stickers with dogs and cats that can be adopted. We added the name of the pets and a contact number on the metadata of each sticker, so every time people wanted to share them they could find they also could adopt them.
This professional campaign titled 'DogPacks' was published in Colombia in December, 2020. It was created for the brands: DogPack Foundation and Movistar, by ad agency: VMLY&R. This Digital medium campaign is related to the Pets industry and contains 1 media asset. It was submitted about 2 years ago by CreativeDirector: CEspinosa of VMLY&R.
Advertising Agency: VMLY&R Colombia, Bogotá, Colombia
Chief Executive Officer: Catalina Sánchez
Chief Creative Officer: Santiago Cuesta
Creative Director: Carlos Espinosa
Creative Director: Alejandro Rojas
Copywriter: Daniela Tello
Copywriter: Álvaro Silva
ArtDirector: Alejandra Castillo
ArtDirector: Richard Vanbomme
Client: Lina Espejo