New Medical Culture

Campaign
Agency Network: 
Published/Aired: 
June 2021

Description

For more than 20 years there has never been a new large private hospital in Bangkok, but today, with the determination of a group of healthcare personnel who start questioning what is currently available and analyze the possibility of future innovations. The answer is to work together and make the phenomenal change happen!

Constant questioning was used as the basis to implement changes and adopt new approaches, starting with a new medical culture, both health service and the new design of the hospital that specially crafted to seek excellence in treatment quality and safety. The story is presented through Fun Demonstration that turns complicated concepts into something simple, easy to digest and understand in terms of a new designed culture and the hospital that co-designed by doctors to achieve the goal to become a Healthcare Hub for the Future.

The story demonstrates how the hospital breaks all layers and designs new medical culture through visual analogy and fun characters that is easy to understand. With the principle of Integrated Care within multi-disciplinary teams, everyone works together to provide patient treatment at full capacity in an ongoing manner consistent with individuals’ current life patterns.

Film advertisement created by Dentsu, Thailand for MedPark Hospital, within the categories: Health, Professional Services.

Advertising Agency: Dentsu One, Bangkok, Thailand
Production House: Phenomena
Chief Creative Officer: Subun Khow
Executive Creative Director: Supparat Thepparat
Creative Director: Monchai Visuttinont
Copywriter: Sutassarin Ankumpoch
Art Director: Nattapat Jitrungruengnij
Agency Producer: Vorawit Prakornkaew
Account Manager: Niwat Vaitayamongkol, Wanwisa Pensunti
Strategic Planner: Saisoi Snidvongs Na Ayudhya, Tanpisut Sophonratana
Director: Kornkanok Srisomboon
Producer: Supanit Areewong
Assistant Director: Kattareeya Chui
Production Manager: Anfarut Madoro
Director Of Photography: Sutthichai Luangamornlert
Art Director: Sermsart Plubutr
Costume Stylist: Jirattha Chutirat
Casting Director: Naroupat Pintakam
Post Producer: Asama Sumalee
Editor: Pafhan Baipho
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