Advertisement
Agency Network: 
Published/Aired: 
September 2020

Description

Countries went into total lockdown and stores, businesses and restaurants shut their doors. However, while the lockdown was tolerated at first due to the general atmosphere of panic and fear, soon the economic consequences became apparent as most economies began suffocating. The advocates of reopening the markets were fast to point the finger at their seniors – blaming them for the continued segregation and economic shutdown in posts that showed increasing animosity and resentment towards the elderly. Posts where they were fast to offer up ghetto like solutions.

Film advertisement created by Saatchi & Saatchi, Israel for Mediterranean Towers, within the category: House, Garden.

Advertising Agency: BBR Saatchi & Saatchi Israel
CEO: Ben Muskal
CCO: Yaron Perel
Creative Director: Lior Meiri
Copywriter: Adam Gal
Art Director: Shay Israel
UX/UI: Gal Mamalya
VP Client Services: Lia Rosendeld
Account Supervisor: Ran Danino
Account Manager: Nir Daube
VP Strategic Planning: Yossi Baruch
Strategic Planning Supervisor: Moran Nurok
Strategic Planner: Avshalom Tulipman
Marcom Director: Eva Hasson
VP of Production: Iris Yisraeli
Traffic: Ronit Doanis
Studio Director: Lea Avram Vayzer
Studio: Diti Shay , Sophie Alon, Dana Schossberger, Idan Perets
Production: OG Production
Director: Aviv Maaravi
Log in to post comments
Ceballos's picture

So they know how to take care of themselves, but they are unable to put on the mask. Okay. A round of applause for the advertisers.

Ceballos
Activity Score 623
Copywriter
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement