Agency Network: 
May 2021


McDonald’s “Himbing”: A Lullabye for Mother’s Day

Motherhood is a full-time job, they say. This has never rung more true than in this pandemic era with moms working non-stop as mothers and career women from home. And as Mother’s Day approaches, family members try to find all sorts of ways to please mom. But sometimes the best gift to give her is some well-deserved rest. This is the reminder in Leo Burnett Manila and McDonald’s Philippines’ online film “Himbing” which features mothers in slumber while a poignant arrangement of Brahms’ Lullaby plays. Launched this week on social media, the film is effectively resonating among families, judging by the engagement it has created.

Film advertisement created by Leo Burnett, Philippines for McDonald's, within the category: Food.

Advertising Agency: Leo Burnett Manila, Makati City, Philippines
Clients: Margot Torres, Oliver Rabatan, Ashley Santillan, Mika Miravite
Creatives: Raoul Panes, Dante Dizon, LA Yamsuan, Martin Flordeliza, Cesar Avena
Accounts: Judy Medina, Rica Medina, Ivana Bito
Production House: Film Pabrika
Director: Joel Limchoc
Producers: Steve Vesagas, Dhanice Anne Mengote / Slingshot Manila
Production Manager: Meanne Ballesteros
Offline Editor: Jay Halili
Online Editor: Chris Cantos
Music Arranger: Allan Feliciano / Loudbox
Audio Engineer: Julius Canapi / Prodigious Manila
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