More choice. More monate.

Agency Network: 
January 2020


The game before the big game. McDonald’s knows when times are tough, every penny counts. Which is why for only R25, customers could enjoy a “2 for R25” deal which offers South Africans dozens of combos to choose from. What better time to launch this incredible offer than during South Africa’s most thrilling soccer season to date. So, we created a piece that tuggs at an insight relevantly close to our audiences’ hearts – The Pregame Ritual. And if there’s one thing most soccer fans have in common, is the one friend who’s a fan of the opposing side. Watch Smanga aka Mashayashaya (Spin Doctor), use his charisma and fluent knowledge of the beautiful game to create an opportunity to steal something more than just the viewers’ attention.

Film advertisement created by Pacinamix, South Africa for McDonald's, within the category: Food.

Advertising Agency: Pacinamix, Johannesburg, South Africa
Executive Creative Director: George Dube
Copywriter: Siyabonga Moloi
Creative Director: Vukani Mpanza
Business Unit Director: Nonhlanhla Mlangeni
Producer: Tshepo Tsotetsi
Production Agency: Osu&Khumalo
Director: Tumelo Moropa
Media: Omd
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2 for R25

Activity Score 3
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