McDonald's Presents: Ñapapitas (The Lucky Wedge Fry)

Agency Network: 
July 2018


McDonald's will celebrate the National Day of French Fries in advance on Thursday, July 12, making the concept of '' Ñapapitas '' come true, which last April became viral as an April Fools joke in Puerto Rico.

McDonald's took their followers wishes and decided to make the Ñapapitas a reality. This is the first time McDonald's altered their fries packaging.

Film advertisement created by TBWA, Puerto Rico for McDonald's, within the category: Food.

Advertising Agency: TBWA San Juan, Puerto Rico
Chief Executive Officer: Luzirene Mendoza
Executive Creative Directors: Clarissa Biaggi, José Vallecillo
Senior Copywriter: Luis Romero
Senior Art Director: Gerardo Figueroa
Production: David Arguello
Editor: Joshua Capeles
Clients: Ricardo Hernández, Isabel Rovira, José Cruz
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