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Agency Network: 
Published/Aired: 
July 2011

Description

Film advertisement created by Leo Burnett, United States for McDonald's, within the category: Food.

Advertising Agency: Leo Burnett, USA
Chief Creative Officer: Mark Tutssel
Creative Directors: Tony Malcolm, Guy Moore
Copywriters / Art directors: Trevor Webb, Sarah Clift
Planners: Matthew Watts, Ben Fox
Media agency: OMD UK
Production Company: Moxie Pictures
Director: Neil Gorringe
Editor: James Rosen
Post-production: MPC
Audio post-production: Wave Studios
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Highest Rated

TexasH's picture

Yeah, loved it too.
This is cheap and fake.

TexasH
Activity Score 365
copywriter
Lawson Hembree's picture

That's a fun ad. It helps children connect happiness with the Happy Meal box. Not bad.

I want a happy box...

Lawson Hembree
Activity Score 444
abake's picture

I don't think that's aimed at children, and if it is, I doubt they'll find that fun...
It's a nice old-fashioned feel-good ad. How did that famous phrase go? "if you've got nothing to say, sing it"?

abake
Activity Score 1262
RMG Connect Colombia
kleenex's picture

I love the fun box

kleenex
Activity Score 52724
Web Designer/Developer
atb2005's picture

Leo Burnett, USA, watch this

http://www.youtube.com/watch?v=G4xnReWwFDM

The above "happy box" thing is one big meh.

atb2005
Activity Score 13557
TexasH's picture

Yeah, loved it too.
This is cheap and fake.

TexasH
Activity Score 365
copywriter
bhuvneshwar.chd's picture

i love it.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

Geimima's picture

cool box!

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

Temple's picture

Lost interest around second 10

Temple
Activity Score 11341
Creative Director
Nike Diesel's picture

I actually really like it.
Agree with what Lawson Hembree said.

Nike Diesel
Activity Score 13630
Art Director
Ron Burgundy's picture

feel like it it needed more.

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Glut's picture

nothing for me, sorry

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Tommy G.'s picture

Ok I wish I was 3 again...

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
copyrapper's picture
copyrapper
Activity Score 2
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