Flashback

Agency Network: 
Published/Aired: 
February 2012

Description

Film advertisement created by Cossette, Canada for McDonald's, within the category: Food.

Advertising Agency: Cossette, Toronto, Canada
Co-chief Creative Officers: Pete Breton, Dave Douglass
Creative Directors: Matthew Litzinger, David Daga
Art Director: Angela Sung
Copywriter: Rachel Abrams
Producer: Leanne Mclellan
Director: Mike Long / suneeva
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Highest Rated

Flurb's picture

I actually like this spot. It connected with me, and brought back a number of fond memories of experiences I've had at McD's over the years. The McD's birthday party. The post game meal with your team. The pregnant wife with mind-boggling McD's cravings. It even made me forget, albeit only momentarily, that I'm not a fan of their food. Seems like a win to me.

Flurb
Activity Score 263
Creative Director
Tom Megginson's picture

McDonald's didn't introduce sundaes until the late 1970s. I remember getting a free sample in Kingston, Ontario, (one of their major test markets) at the time.

I know it's a stupid little detail, but it distracted me from the rest of the spot.

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
Casey T's picture

I was more worried about what the combination of a McNugget and that "ice cream" is doing to that woman's unborn child.

Casey T
Activity Score 2
Other at McMillan
Nike Diesel's picture

A disturbing image indeed.

Nike Diesel
Activity Score 13718
Art Director
Temple's picture

Sentimental Mcdonalds deja vu. Nothing new.

Temple
Activity Score 11341
Creative Director
Tom Megginson's picture

Yep.

It's on brand, but the brand is insidious.

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
djspiralz's picture

I was more worried on how their rubbish food is bad for your health - it doesn't make you feel precisely younger

it distracted me from the rest of the spot.

djspiralz
Activity Score 491
Copywriter
Flurb's picture

I actually like this spot. It connected with me, and brought back a number of fond memories of experiences I've had at McD's over the years. The McD's birthday party. The post game meal with your team. The pregnant wife with mind-boggling McD's cravings. It even made me forget, albeit only momentarily, that I'm not a fan of their food. Seems like a win to me.

Flurb
Activity Score 263
Creative Director
Akshaya Singh's picture

Excellent Ad... I like it... Yes at places it is technically wrong as is pointed out by Tom Megginson but still overall it's a nice concept that has been executed well... Nothing new but great work nonetheless ...

Akshaya Singh
Activity Score 162
Copywriter |

Amateur for life!

miko1aj's picture

Terrible ad. It's literally creepy when something huge and monstrous tries to act emotionally and fails in it. So it is like.. like... like... Ronald McDonald.

miko1aj
Activity Score 3086
kleenex's picture

I like the ad even if we can complain about the technical details of it.,

kleenex
Activity Score 58791
Web Designer/Developer
Andrej's picture

A brand like McDonalds makes me go "awwww". Great ad.

Andrej
Activity Score 656
Copywriter
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