A mouthful

Agency Network: 
August 2020


Words can't express how great the new, improved Big Mac is. Or can they? The ad is certainly a mouthful. In the ad, a man is quite offended when his friend describes the taste of the updated classic with a mere "Not bad..." He tries to come up with words that will better suit such an extraordinary experience. Waxing poetic.

Film advertisement created by DDB, Poland for McDonald's, within the category: Food.

Advertising Agency: DDB, Warszawa, Poland
Executive Creative Director: Zuzanna Duchniewska-Sobczak
Deputy Creative Director / Serving As The Project's Copywriter And Art Director: Jan Miroslaw
Agency Producer / Head Of Creative Solutions: Anna Mogilnicka-Pojda
Strategy Director: Małgorzata Majcher
Strategic Planner: Paulina Maćczak
Senior Account Manager: Magdalena Koch
Film Director: Maciek Kowalczuk
Dp: Bartek Kaczmarek
Producer / Papaya Films: Tomek Kulesza
Production Manager / Papaya Films: Jimmy Gradziuk
Editor: Jan Wierzbicki
Post Producer / Rio De Post: Sylwia Desowska
Sound Producer / Juice Sound: Kuba Pietrzak
Costumes: Anna Gościcka
Production Designer: Anna Baumiller
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