At YoupanquiBBDO we started a new trip with Lima Airport Partners and our first stop was Christmas. And it is at Christmas, a season where we are more predisposed to watch and listen to stories, which is why we find a great opportunity to tell the new purpose and positioning of LAP: Our Destination is You. Through a brief 3-minute short, we tell the story of a curious lost suitcase that must reach its destination. With this story we want to show that LAP's main destination is always to make passengers feel good inside the airport.
Film advertisement created by BBDO, Peru for Lima Airport Partners, within the categories: Professional Services, Transport.